Chief Executive Officer
Qiu Wenbin, also known as Vincent Wenbin Qiu, is the founder, chairman, and chief executive officer of Baozun Inc., a leading brand e‑commerce solutions provider headquartered in Shanghai, China.[[4]](https://ir.baozun.com/MANAGEMENT)[[1]](https://theorg.com/org/baozun-ecommerce/org-chart/vincent-wenbin-qiu) He co‑founded Baozun in 2007 and has served continuously as its chairman of the board and CEO since the company’s inception, overseeing its development into a major partner for global and domestic consumer brands in China’s digital commerce market.[[4]](https://ir.baozun.com/MANAGEMENT)[[2]](https://ir.baozun.com/BOARD-OF-DIRECTORS) As a corporate insider, he has regularly reported share transactions in Baozun; for example, disclosures show him purchasing additional Baozun stock in 2026, increasing his beneficial ownership as CEO.[[6]](https://www.marketbeat.com/instant-alerts/wenbin-qiu-purchases-10000-shares-of-baozun-nasdaqbzun-stock-2026-05-28/)[[5]](https://www.gurufocus.com/insider/283893/wenbin-qiu)
Before founding Baozun, Qiu participated in the founding of Erry Network Technology (Shanghai) Co., Ltd. (Shanghai Erry) in 2000, a company focused on supply chain management solutions and services for consumer brands in China, where he served as chief executive officer from 2000 to early 2007.[[4]](https://ir.baozun.com/MANAGEMENT)[[1]](https://theorg.com/org/baozun-ecommerce/org-chart/vincent-wenbin-qiu) Earlier in his career, he held technical and management roles as a technical and solution architect at multinational technology companies including NCR (China) Limited, HP China Co., Ltd., and Sun Microsystems (China) Limited.[[1]](https://theorg.com/org/baozun-ecommerce/org-chart/vincent-wenbin-qiu) Qiu holds a bachelor’s degree in electronic engineering from Tsinghua University, obtained in 1992, providing the engineering and technical foundation that has informed his leadership in China’s e‑commerce and digital retail infrastructure sectors.[[1]](https://theorg.com/org/baozun-ecommerce/org-chart/vincent-wenbin-qiu)
查看完整内部人档案 →