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Charles V. “Chip” Bergh is a corporate executive and board director best known for leading Levi Strauss & Co. and serving on the board of lululemon athletica inc., where he is an independent Director (Dir.) and recent insider purchaser of LULU shares.[[2]](https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200520100)[[3]](https://corporate.lululemon.com/investors/corporate-governance/board-of-directors)[[5]](https://www.stocktitan.net/sec-filings/LULU/form-4-lululemon-athletica-inc-insider-trading-activity-2f5fdb13b1a2.html)[[8]](https://www.streetinsider.com/SEC+Filings/Form+4+lululemon+athletica+inc.+For:+Jun+15+Filed+by:+Bergh+Charles+V/26655473.html) In March 2026, lululemon appointed Bergh to its board of directors, highlighting his decades of experience driving growth and value creation at global consumer brands, and he has since reported multiple equity transactions in the company via Form 4 filings, including open‑market share purchases through the Charles and Juliet Bergh Revocable Trust and grants of restricted stock units.[[2]](https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200520100)[[5]](https://www.stocktitan.net/sec-filings/LULU/form-4-lululemon-athletica-inc-insider-trading-activity-2f5fdb13b1a2.html)[[8]](https://www.streetinsider.com/SEC+Filings/Form+4+lululemon+athletica+inc.+For:+Jun+15+Filed+by:+Bergh+Charles+V/26655473.html)
Bergh most recently served as President and Chief Executive Officer of Levi Strauss & Co. from 2011 to 2024, also sitting on its board during that tenure, and is widely credited with leading a strategic transformation of the iconic denim brand.[[2]](https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200520100)[[7]](https://www.gurufocus.com/insider/13322/charles-v-bergh) Prior to Levi Strauss & Co., he spent 28 years at Procter & Gamble in increasingly senior roles across brand management, general management, and executive leadership, and he currently serves on the boards of HP Inc. (as non‑executive chair), e.l.f. Beauty, Inc., and Pinterest, Inc., with prior board service at VF Corporation.[[2]](https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200520100)[[3]](https://corporate.lululemon.com/investors/corporate-governance/board-of-directors)[[7]](https://www.gurufocus.com/insider/13322/charles-v-bergh) Bergh is also a Senior Lecturer of Business Administration at Harvard Business School and holds a bachelor’s degree in international affairs from Lafayette College, underscoring a career that combines operational leadership, board governance, and academic engagement across the global consumer sector.[[2]](https://corporate.lululemon.com/media/press-releases/2026/03-17-2026-200520100)
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